The Brand

As custodians of the iconic Dingo logo, we’ve set out to create something that’s bigger than just flour – or beer. We know the Dingo means a lot to our locals, because it defines a sense of place we can all relate to. Our philosophy for Dingo Brewing is no different: proudly WA, and we’re here to stay.

We’re humbled to take on the challenge of honouring the Dingo and everything it stands for, getting it off the wall and into hands across our much loved state. And in true WA style, let’s have a good time doing it!

Dingo Brewing is a celebration of WA – our people, unique culture and all the stories that make us who we are.

The History

We’ve all heard different takes on how the iconic Dingo sign on the North Fremantle flour mill came to be, with stories being passed down generations.

The original Dingo logo is widely reported to have been painted by artist Les Nash for the cost of £40 in 1940, but some folks say West Aussie businessman Alan Bond brushed up the sign in his early days. We say – we’ll leave the origins up to you to decide over a pint of Dingo at the pub!

For us, our purpose is all about honouring the myth, and building on the legend of the Dingo – giving people a taste of what it means to be WA.

Honouring the myth and building on the legend of the Dingo.

The Brewery

It’s fair to say that without the Dingo, none of this would be possible. But we’ve also got another legend to thank. Having a 5-star brewery driving this ship has turned Dingo Lager into one crisp and refreshing reality in the true spirit of collaboration and comradery. 

“When the Dingo team asked Whitelakes to collaborate on producing a West Australian beer, we jumped at the opportunity. Our goal was to bring a classic, all-weather beer back to the forefront, with a focus on West Australian ingredients – so an easy drinking lager was the natural choice.”
– Sean Symons, Head Brewer

Partnering with award-winning Whitelakes Brewing allows us to deliver a beer that embodies everything our brand believes in when it comes to keeping things local, while setting the bar high on quality.

Well made,
done right.

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